Friday, June 21

Tag: Country Delight

Two IIM Graduates Take the Milkman Route to Solve the Challenges of $70 Billion Indian Dairy Industry
Story

Two IIM Graduates Take the Milkman Route to Solve the Challenges of $70 Billion Indian Dairy Industry

Country Delight was started by Chakradhar Gade and Nitin Kaushal, a couple of IIM graduates (IIM Indore batch of 2007) who left their bright corporate careers to solve a very basic but prevalent problem - artificial and adulterated milk. Country Delight promises natural, fresh and unadulterated milk directly to the doorstep of the consumer. Consumer ordering and servicing happen through a first-of-its-kind mobile application that completely takes away the hassle of managing one's milk requirements. On how and why they started this, Chakradhar Gade said, "We saw a clear problem to solve, a huge industry to tap into and a sustainable business model that we could scale using technology." As Indians, we love the idea of fresh milk daily. The idea of getting fresh milk is integral to o...