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It's wedding between search and chat. NowFloats a business discovery services platform has acquired Lookup a chat service that connects consumers to local business. The amount of the deal is undisclosed. The marriage is analogous to, perhaps, a Facebook and WhatsApp coming together to create a compelling platform for consumers and businesses said Jasminder Singh Gulati, Co-Founder/CEO of NowFloats. The another significant reason for NowFloats to acquire Lookup was based on the findings of the NowFloats Digital Desh Drive which attempts to uncover ‘Inside the Internet of India” and thus the evolving consumer and business behaviors, he added. Over the past year, NowFloats has conducted three research sprints across India (that includes driving across the country & meeting people), a...

Commerce is becoming pervasive – every interaction with a consumer is an opportunity to inform, educate, and sell products. In order to become Product-Aware (as businesses today are location-aware) businesses are going to need reliable and comprehensive product information for making informed decisions. Product awareness is nothing but, a state where every app and website has access to comprehensive product data in real time that will help them serve their customers in a better way. After spending two decades in the US at the Microsoft Corp headquartered at Redmond, Sanjay thought about building his own venture in India. Sanjay was at the TED conference in Oxford, England when the thought of starting a “product related data analytics company” struck him. The idea of building algorithms t...

Tag: consumer

Local Business Dicovery Platform Nowfloats Acquired Lookup

Startup Born At TED, Now Covering 1 billion Consumer Products