Friday, June 21

Tag: competition

Coca Cola To Launch Its Rani Float Juice Brand in India
News

Coca Cola To Launch Its Rani Float Juice Brand in India

Nowadays, the Indian market is becoming inclined towards fruit juices as compared to fizzy drinks. The most recognizable beverage brand Coca-Cola, amid competitive environment is bringing in its acquired juice brand called Rani Float to India which is a fruit-based beverage manufacturer. “Rani Float has real fruit pieces along with higher juice content, reduced sugar, and real fruit flavor,” said the spokesperson from Coca-Cola India. The entry of Coca Cola’s Rani in the Indian market is expected to give a very tough competition to the well-known brands such as PepsiCo’s Tropicana, Dabur’s Real, Parle Agro’s Frooti, Paper Boat and Raw Pressery. In 2012, Coca-Cola had earlier acquired 50% equity in Aujan Industries’ beverage business that included brands like Rani Float juice and Barb...
Amazon India Unit Suffers Heavy Losses
BUSINESS

Amazon India Unit Suffers Heavy Losses

Amazon Seller Services, the Indian unit of US e-commerce retailer Amazon has witnessed a growth in their losses by 31% in the financial year 2016-17 reaching up to Rs. 4,830.6 crore. This is because of the exaggerated investments in the country in order to fight against its competitor, Flipkart. The Amazon Seller Services handles and operates a marketplace that assists the sellers to sell their products online in India and globally as well. Though due to investments, the company suffered losses, the revenue from the sales saw a rise of 43%, from Rs 2,276 crore in 2016 to Rs 3,256.6 crore in the year ended March 2017. In 2015-16, the Bengaluru-based unit suffered a net loss of Rs 3,679.9 crore. Where the competitor company Flipkart succeeded in lowering its losses to Rs 1,638.6 crore ...