Coca Cola to Enter Dairy Drinks Segment in India
(PTI)- Beverages major Coca Cola on Monday announced its foray into value-added dairy drinks segment in the Indian market with Vio brand, which will make its debut across the country next month.
The company, which will introduce two flavours under Vio, has tied up with Reliance Retail as part of pilot launch to make the brand available exclusively across the latter's 500 stores starting tomorrow.
"We have been getting into new categories and we will be getting into sparkling drinks with juices. We are now getting into dairy segment with Vio in two flavours in the value added dairy category," Coca Cola India & South West Asia President Venkatesh Kini said.
The company has tied up with Schreiber Dynamix Dairies Pvt Ltd which will manufacture the product.
Vio will be ava...