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Coca-Cola Buys Out ‘Costa Coffee’ from Whitbread

1Sep By Gauri SinghNo Comments

ACQUISITION

Coca-Cola Buys Out ‘Costa Coffee’ from Whitbread

US-based beverage maker Coca-Cola has reportedly agreed to buy out coffee chain Costa Coffee from UK drinks and hotels group Whitbread. The amount of the deal is worth $5.1 billion including debt. This move has been taken primarily to extend its push into healthier drinks as the demand for aerated and soda drinks is falling. Also, the company is trying to take on the likes of Starbucks and Nestle as the global coffee market is getting a boost. Costa has nearly 4,000 stores across 32 countries. It will give Coca-Cola "a strong coffee platform across parts of Europe, Asia Pacific, the Middle East and Africa, with the opportunity for additional expansion," Coca-Cola stated. Coca-Cola will use its distribution network to supercharge Costa's expansion as it is currently behind the predomin...

15Jun By Gauri SinghNo Comments

News

Coca Cola To Launch Its Rani Float Juice Brand in India

Nowadays, the Indian market is becoming inclined towards fruit juices as compared to fizzy drinks. The most recognizable beverage brand Coca-Cola, amid competitive environment is bringing in its acquired juice brand called Rani Float to India which is a fruit-based beverage manufacturer. “Rani Float has real fruit pieces along with higher juice content, reduced sugar, and real fruit flavor,” said the spokesperson from Coca-Cola India. The entry of Coca Cola’s Rani in the Indian market is expected to give a very tough competition to the well-known brands such as PepsiCo’s Tropicana, Dabur’s Real, Parle Agro’s Frooti, Paper Boat and Raw Pressery. In 2012, Coca-Cola had earlier acquired 50% equity in Aujan Industries’ beverage business that included brands like Rani Float juice and Barb...

This Coca-Cola Ad Can Only Be Read by the Color Blind

28Dec By No Comments

News

This Coca-Cola Ad Can Only Be Read by the Color Blind

It’s a Danish ad for Coca-Cola Life. Companies often engage in targeted advertising campaigns, but one of the world’s largest beverage makers recently put out an ad with a message that can only be deciphered by less than 5% of the global population. The Coca-Cola Company recently deployed the advertising campaign in Denmark and it features an image that looks to most people like one large circle comprised of smaller, green and brown-ish colored circles arranged in a unique pattern. Apparently, though, as Adweek notes, the image’s pattern reveals the word “Life,” but only people who are color blind are able to pick up the message. The ad, created by Danish ad agency Essencius, promotes Coke’s reduced-calorie Coca-Cola Life, which uses the sugar substitute Stevia. Essencius’ Facebook ...

Facebook Bans 175-Year-Old Pub Over 'Offensive' Name: Report

28Dec By PriyankaNo Comments

News

Facebook Bans 175-Year-Old Pub Over 'Offensive' Name: Report

The owners say they’ve never had a problem with its name. Until now. Facebook has suspended a U.K.-based pub’s social-media account over “racist or offensive language,” a report claims. In Nov., Lee Garrett, the manager of the 175-year-old Blackcock Inn, received a message from Facebook, saying that his account had been suspended for “racist or offensive language,” he told The Independent in an interview. Garrett has since been unable to log into the account and all of its posts have been removed, he says. The pub is located in a small village named Llanfihangel Talyllyn. According to Garrett, whose family took over the pub a dozen years ago, in the 175 years the company has been in business, there had been no complaints about its name until now. He added that the name is derived fr...