Microsoft partners with cloud enterprise platform InMobi
Microsoft Corp has announced a global partnership with a marketers enterprise platform InMobi to enable new-age CMOs in their transformational journey from digital to mobile marketing.
Under the new partnership, InMobi will be migrating to Microsoft Azure as its preferred cloud provider sealing a technology collaboration with Microsoft.
At the same time, InMobi is also expanding its platform through its InMobi Marketing Cloud. As per company's website, The Marketing Cloud will enable marketers to get a 360-degree view of every customer, uncovering insights that help them design customer journeys for engagement, action and measurement while remaining committed toward the privacy rights of the customer.
Commenting on the strategic partnership with InMobi, Satya Nadella, CEO, Microso...