clevertap | Pixr8 News

16Oct By PriyankaNo Comments

FUNDING

CleverTap raises $35 mn funding from Tiger Global & others

New Delhi, Oct 16- CleverTap, an AI-powered customer lifecycle, and user retention platform has raised USD 35 million (over Rs 250 crore) in series C funding, led by existing investors Tiger Global Management and Sequoia India. This new funding increases CleverTap’s external investment to USD 61 million since the beginning of 2019 a period that has seen the company’s valuation more than double from USD 150 million to USD 385 million, a statement said. "Growing at 250 per cent year-on-year since 2015, CleverTap intends to use the funds to build out its new US-based engineering hub, add enhanced predictive capabilities to its market-leading platform, and fuel an aggressive global go-to-market expansion strategy," it added. Sunil Thomas, co-founder and CEO of CleverTap, said, the lat...

11Apr By PriyankaNo Comments

FUNDING

CleverTap raises $26 Million Funding Led by Sequoia India & Tiger Global

SAN FRANCISCO-- Customer lifecycle management platform, CleverTap, today announced a $26 million Series B funding round, led by Sequoia India with participation from new investor, Tiger Global Management, and existing investor Accel. The funds will be used to accelerate CleverTap's data science-driven product capabilities and scale to meet fast-growing demand for its customer lifecycle management platform. The new funding brings the company's valuation to more than $150 million. CleverTap's platform enables businesses to deliver omnichannel experiences to millions of their customers in real time. Using CleverTap's proprietary big data and artificial intelligence engine, businesses can analyze billions of user actions, providing marketing and growth teams with immediate customer ...

CleverTap Ties Up with SonyLIV to Launch Video Push Notifications

19Dec By Gauri SinghNo Comments

BUSINESS

CleverTap Ties Up with SonyLIV to Launch Video Push Notifications

Mobile marketing platform CleverTap is partnering with SonyLIV to launch video push notifications which will make SonyLIV the first video streaming platform to do so. This will allow users to view video previews in push notifications, even on a locked screen. The company will leverage CleverTap’s Psychographic Segmenation feature to process millions of data points to improve the content recommendations. So far, it has seen a three time increase in click-through rates (CTR), increased session durations and higher than average view times. Uday Sodhi, Head - Digital Business, Sony Pictures Network India, said, “Being able to promote the most relevant content at the right time to the right user, through video, is something we are excited ...

Best Time to Send Push Notifications and Increase Mobile Engagement

12Oct By No Comments

BLOGS

Best Time to Send Push Notifications and Increase Mobile Engagement

What are the best practices for sending IOS & Android push notifications? We recently analyzed the mobile user behavior on our platform of over 100 million app launches and a few million uninstalls. What did the results reveal? The research below yielded some compelling information, the informative data includes the most common time of day a user launches an app to when they make a purchase. Sign up for a free CleverTap demo account and discover new ways to drive mobile engagement and personalization for your app. The article was first published here - https://blog.clevertap.com/best-practices-to-send-push-notifications-and-increase-mobile-engagement-2/ About Author: Shawnee Swarengin Shawnee Swarengin is the Vice President of Content Marketing for...