Micromax to Make a Comeback in India with its Subsidary ‘YU’
The Indian smartphone maker Micromax which became dormant in the Indian smartphone market due to decreased demand, after the entry of Chinese players like Xiaomi, Oppo etc in the mid-range smartphone segment, is now attempting a comeback with a new lineup of devices under its 'YU' brand.
The homegrown player is now looking to regain its hold in the hyper-competitive Indian smartphone market. Micromax co-founder Vikas Jain stated that the Indian smartphone market has witnessed an extensive modification in the last few quarters, especially after Reliance Jio launched its services in 2016.
"From low connectivity, the country is now among the highest consumers of data globally. And with that, consumer preferences for devices have also evolved. So, over the past few quarters, we went back t...