How to do a perfect marketing? Learn from OLA!!
Tow days before when OLA was trending, I thought it might be a marketing gimmick …. Indeed it was!!
Great job done by the Marketing team at OLA to seize this opportunity to showcase OlaBoat service as a "Goodwill" gesture and capture top of mind recall within their Customer Base.
That’s what I would call a Masters stroke by a relatively new player in the Market flooded with many big brothers (MNC’s) who are often advised by bigger advertising Gurus.
I remember the day last year almost same time when Ola’s biggest rival “UBER” was much criticized for employing “surge pricing” during the hostage crisis in Sydney last year. It was an unfortunate event which “UBER” tried to monetize unlike “OLA” who capitalized the opportunity for “Brand Building”.
Continuous rain for...