Flipkart Rolls Out Cardless Credit for Customers Amid Festive Season
With the upcoming festive season, the e-commerce platforms are gearing up for various mediums to attract customers through methods like festive season sale and offers. With this, the e-commerce player Flipkart has come up with a fresh feature that is a credit line for customers to complete their shopping on the platform.
This credit line is known as ‘Cardless Credit’ which will allow the customers to get an instant credit line of up to Rs 60,000 based on the user’s creditworthiness. The customers who do not have a formal credit access, through this feature, can purchase products and in turn trigger a growth in the gross merchandise value for the e-commerce major Flipkart.
“Close to 45 million customers on our platform do not have formal access to credit and a good portion of this is em...