Friday, March 29

Tag: candy crush saga

Activision Blizzard buys ‘Candy Crush’ maker in mobile push
ACQUISITION

Activision Blizzard buys ‘Candy Crush’ maker in mobile push

Video game maker Activision Blizzard will buy "Candy Crush Saga" creator King Digital Entertainment for $5.9 billion, as the heavyweight of console and PC-gaming makes a major push into the faster-growing mobile market. The deal is one of the biggest in the industry in recent years, more than twice the size of Microsoft Inc's $2.5 billion purchase of "Minecraft" maker Mojang last year, and the biggest-ever acquisition of a mobile gaming company. The failure of Dublin-based King to replicate the success of Candy Crush with follow-up titles such as "Farm Heroes" and "Pet Rescue" has led some investors to think it may be a one-hit wonder. But Activision, whose shares were down 0.5 percent at $34.43 in early trading, is betting that its experience in sustaining long-running blockbuste...