campaign | Pixr8 News

AFP, Washington: Presidential hopeful Michael Bloomberg, the multi-billionaire former mayor of New York has shattered the record for campaign advertising, spending a staggering $364.3 million and counting, an ad tracker said Friday. The unprecedented amount recently surpassed the previous record spending by Barack Obama's campaign during his entire 2012 re-election effort, Advertising Analytics reported. "Bloomberg surpassed Obama's 2012 spending record of $338.3M, making him the highest spending candidate of all time," the non-partisan group said in a newsletter. The figures include only those for traditional broadcast advertising on television and radio. Bloomberg, seeking the Democratic Party nomination, is also far ahead in digital advertising, and spent $14.5 million on Fa...

Myntra - India's leading fashion portal has launched 'Try Myntra, you'll love it' campaign as a successor to its popular '#JustArrived' tagline. Through this campaign, Myntra aims to address the inhibitions of shoppers who are reluctant to buy clothes online. The campaign is estimated to reach out to 20 million online shoppers who avoid online shopping of clothes due to constraints such as touch, feel, fitting, exchange policy and others. The campaign targets the key essence of easy returns and cashback policies, while emphasizing the fact that clothes purchased online are perfectly fitting. As a part of campaign, two short films have been launched. The first film starts with Abhay Deol andIra Dubey, as a married couple, wherein Ira is trying a new one piece dress, only to realize th...

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Bloomberg Smashes Campaign Spending Record

Myntra Launches ‘Try Myntra’ Campaign to Encourage Online Shopping