If You’re Not Buying What You’re Selling, You’re in Big Trouble- John Brubaker
Outdoor and fitness goods retail chain REI recently made an announcement that it would be closing stores on Black Friday. You should do the same.
I’m not talking about closing your store. What I’m referring to is believing so strongly in what you do that you actually live it. While many believe that REI closing all 76 of its stores on Black Friday may be a lost revenue opportunity, I would say that REI's OptOutside initiative shows the world how fearlessly unapologetic and authentic the company is. This move will create new customers, cement more intense loyalty among existing customers and just may spark a crusade to reel in some of the insanity that is Black Friday shopping.
This all begs the question: Do you practice what you preach? The other day a colleague asked me, "What is th...
