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24May By Sheldan RungasamyNo Comments

FUNDING

Former Flipkart Employees’ Startup Raises Rs 1.5 Crore Funding

Arzooo.com, a reverse auction platform, recently raised Rs1.5 crore in a seed funding round from Omphalos Ventures India. The funds raised will be used to develop the platform’s technology and expand its operations to the top most prominent cities in India by March 2019. Arzooo.com was founded by two former Flipkart employees, Khushnud Khan and Rishi Raj. The startup recently boomed in India’s e-commerce ecosystem in July 2017 with their unique reverse auction model which provides high value buyers with the lowest price on designated products, therefore beating down the competition in other online platform. Since inception, the startup caters over 2,000 customers with an average ticket size of Rs 22,000 on high quality branded products and report a monthly run rate of Rs 7 million...

Amazon Steps Forward, Plans To Launch Its Own Beauty Products

8Feb By Sabhyata AgarwalNo Comments

News

Amazon Steps Forward, Plans To Launch Its Own Beauty Products

Amazon India is ready to launch its beauty and personal care products, thus giving a cut-throat competition to other major Online beauty stores such as Nykaa, Purplle, Slassy, Jabong, Myntra etc. Previously Flipkart-owned Myntra has also announced to launch its own brand of Beauty and cosmetics products. Leaving no stones unturned, the top two businesses have acquired a much larger share of clients in the market. A person close to the development said "Amazon India is talking to contract manufacturers and will be launching private labels (in-house brands) in a few categories within skin care and makeup". Amazon India and Flipkart have been interested in the women oriented market as the cosmetics and beauty care line has taken a plunge of growth in the last few years. With other online co...

20Dec By AnkitaNo Comments

FUNDING

Jewellery Marketplace VivoCarat.com Raises $50,000 Seed Funding

Online jewellery marketplace, has raised USD 50,000 in seed funding from a group of individual investors. The funds will be used for product development, team building and marketing, it said in a statement. Founded in early 2016 by Ritesh Oza and Abhijith Shetty, VivoCarat is an online portal of diversified jewellery brands that showcases striking and spectacular jewellery products. VivoCarat has successfully managed to join hands with more than 30 reputed brands across Mumbai & other cities like Jaipur, Surat, Kolkata and New Delhi." said Ritesh Oza, CEO, VivoCarat.com. We add a minimum of 100-150 new designs on the site every month and will continue to bring more varieties for customers across the country.

28Aug By AdityaNo Comments

FUNDING

Couponhaat.in Gears up to Raise $2M in Series A Funding

Delhi-based start-up and Indian e-commerce company Couponhaat which provides best coupons and deals for online shoppers, is gearing up to raise around $2 Million in series A funding. The fund raising plan is in sync with its expansion plans and increasing the team size. So far, Couponhaat is fully self-funded. Within just one year of its operation, Couponhaat has emerged as the fresh face of the online coupons and deals industry. Couponhaat offers more than 300,000 coupons to redeem and 7000 live coupons, thousands of product pages and countless deals listed on the site. Over last quarter Couponhaat has raised its graph tremendously and attracted over 2 million hits on the website. The traffic is steadily increasing each month, since the time of its very inception in the month of Apr...

Sony Generates 1200 Cr Revenue From IPL 9

6Jun By PriyankaNo Comments

BUSINESS

Sony Generates 1200 Cr Revenue From IPL 9

Broadcaster Sony Pictures Networks India (SPN) has mopped up Rs 1,200 crore in advertising revenue from Indian Premier Leagues (IPL) ninth season, a growth of 20 per cent over last year. It had clocked an advertising revenue of Rs 1,000 crore from IPL 8. "We have had a 20 per cent growth in revenue. This was largely based on the change in (advertising) rates," SPN India President Rohit Gupta said. SPN had hiked its advertisement rate by 15 per cent for IPL this year. The spot rate for sponsors was Rs 5.25 lakh. The spot buy rate was Rs 5.75 lakh for standard definition channels, while for HD, price was between Rs 1.50 lakh to Rs 1.80 lakh for 10-seconds. Gupta had earlier said that there was an unprecedented interest from advertisers for this years IPL and it was for...

Decoding: The Growing Role Of Data In Sponsorship

23May By NitishNo Comments

BLOGS

Decoding: The Growing Role Of Data In Sponsorship

The Audience remains at the heart of the sponsorship proposition. However, it is no longer exposure, impressions generated or image transfer that drives and determines value. Rather—thanks to data—it is the ability to engage, involve and connect with fans that raises sports, events, entertainment, nonprofit, cultural, association and other partnerships above mere marketing. This is not a recent change; at least not on one side of the fence. Data-led, digitally enabled personalization has been at the heart of many brand marketing initiatives since the turn of the century. More recently, as the technology cost of delivering personalization has been reduced, rightsholders in some areas of entertainment—cinema, for example—have begun to take the initiative in this space. Most others, howeve...

Paytm Signed Up More Than 1000 Brands To Open an Online Store

9May By AdityaNo Comments

News

Paytm Signed Up More Than 1000 Brands To Open an Online Store

Vijay Shekhar Sharma led Paytm has signed up more than 1,000 brands like Samsung, Dell, Whirlpool, Woodland, Lakme, Casio and Puma, to open up exclusive online stores on its platform. The announcement comes a week after top ecommerce player Flipkart said it is wooing some of the most-popular electronic and apparel brands including HP, Wildcraft, Peter England, Bosch and @Home with a new offering that allows them to create 'stores' on its digital marketplace. The online brand stores are independent online retail stores wherein brands can control the sellers who are selling in their store, inventory, pricing and promotions. They will also be able to run promotional campaigns and tag their physical stores, enabling them to generate sales for their offline channel through this online sto...

Startup Born At TED, Now Covering 1 billion Consumer Products

9Mar By No Comments

Story

Startup Born At TED, Now Covering 1 billion Consumer Products

Commerce is becoming pervasive – every interaction with a consumer is an opportunity to inform, educate, and sell products. In order to become Product-Aware (as businesses today are location-aware) businesses are going to need reliable and comprehensive product information for making informed decisions. Product awareness is nothing but, a state where every app and website has access to comprehensive product data in real time that will help them serve their customers in a better way. After spending two decades in the US at the Microsoft Corp headquartered at Redmond, Sanjay thought about building his own venture in India. Sanjay was at the TED conference in Oxford, England when the thought of starting a “product related data analytics company” struck him. The idea of building algorithms t...