Ex-Unilever and Google Executives Launched Smytten, a Platform For Premium Brands to Reach Their Target Consumers
Smytten is enhancing the way affluent Indian consumers discover, interact with, and purchase premium products and services. It was launched in October 2015 by ex-Unilever and Google executives, Siddharth Nangia and Swagata Sarangi. Siddharth and Swagata were studying at ISB Hyderabad when they first met.
Post-graduation, Swagata was heading business marketing at Google where he was deeply embedded into the Indian internet and digital ecosystem. “During my interaction with multiple high-end brands across sectors, I saw a clear need of a dedicated platform to reach and engage the premium audience in a crowded and cluttered digital space,” he says. Siddhartha on the other hand, was a director at Unilever UK before taking the entrepreneurial plunge.
“Given our background in consumer products...