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Tag: brand

NIIT Technologies Renamed itself, Now known as Coforge
News

NIIT Technologies Renamed itself, Now known as Coforge

NOIDA, India, Aug. 24, 2020-- NIIT Technologies, a leading global IT solutions and services organization has begun operating under a new name Coforge Limited. This renaming initiative reflects both the evolution of the company as well as its vision for the future. Launched in 1981, the firm has over the last three years charted a very high growth and change trajectory. A focus on very select industries, a detailed understanding of the underlying processes of those industries and partnerships with leading platforms provides Coforge with a distinct vantage. Coforge leverages AI, Cloud, and Insight-driven technologies, allied with industry expertise to transform client businesses into intelligent, high growth enterprises. The organization's 11,000+ Employees are the change driv...
Narendra Modi Government Spent Rs 4,343 Crore on Publicity
INDIA

Narendra Modi Government Spent Rs 4,343 Crore on Publicity

The Indian PM Narendra Modi led BJP government has spent Rs 4,343 crore on publicity since it came to power in May 2014, an agency under the Ministry of Information and Broadcasting has said in reply to an RTI query. The Bureau of Outreach Communication under the ministry said the Indian government spent Rs 4,343.26 crore on advertising its programmes across media platforms. The expenditure was incurred on advertisements in the print and electronic media as well as outdoor publicity, the central government agency said. This included Rs 1732.15 crore on advertisements in the print media (from June 1, 2014, to December 7, 2017) and Rs 2079.87 crore in the electronic media (from June 1, 2014, to March 31, 2018). A sum of Rs 531.24 crore was spent on outdoor publicity (June 2014 to Ja...
ShopClues Expanding its Fashion Business To Hit Profit Goal
News

ShopClues Expanding its Fashion Business To Hit Profit Goal

ShopClues is expanding its fashion business by bringing on board more local brands and enhancing product offerings, a move that will steer the e-commerce marketplace towards overall profitability. ShopClues, which focuses on value and mid-price segments, aims to hit overall profitability by the first half of 2018- 19. Talking about the lifestyle segment, ShopClues Co-Founder and Chief Business Officer Radhika Aggarwal said the current size of Indias apparel and lifestyle market is estimated to be over USD 90 billion but only 2 per cent of this is online. "However, this (lifestyle) is also the fastest growing category and reaches 24 per cent of online consumers in India," she told Pixr8. The lifestyle segment is fast growing with intense competition among not just fashio...
A 360 Degree View Of Numero Uno’s Delhi Head office
Story

A 360 Degree View Of Numero Uno’s Delhi Head office

Nestled in the serene environment of Gwal Pahari, Gurgaon, the headquarters of the renowned clothing brand Numero Uno is a classic example of reflecting the business operations of a company into its work space and culture. Oozing an intense look, the office sports an Industrial appearance with raw ceiling and exposed wiring and ducts. The raw masculinity of the office is complimented by colours including Blue, Green, White and Grey being used extensively. Fetching the inspiration to go green as well as set up a productive environment, the company fused the open spaces, work stations and planters for a healthy creative environment. The office’s cafeteria “cafe Uno” is a self service break out area with a Table Tennis table. The overall openness and ability to interact freely w...
World’s Most Functional Smart Wallet Launched in India by Cuir Ally
News

World’s Most Functional Smart Wallet Launched in India by Cuir Ally

We all have forgotten our wallets at restaurants, offices, shops, or at even at our own houses only to lose them eventually. Now imagine if your smartphone could notify you if you leave your wallets behind, imagine if you could ring your wallet to find it and what if you could take a selfie with your wallet, wouldn’t that be something amazing to own? Cuir Ally, a recently launched luxury leather goods brand has launched their flagship product, the Voyager Smart Wallet which not only amazes us with the above features but also promises a design revolution in the leather wallet segment, which has seen hardly any major innovations over the past several decades. Voyager Smart, made of fine-grain premium leather prides itself in being the World’s Most Functional Smart Wallet, as apart from...
8TV Raises $500,000 Funding To Enter Indian market
FUNDING

8TV Raises $500,000 Funding To Enter Indian market

San Francisco-based startup 8TV has raised USD 500,000 funding (about Rs 3.34 crore) from investors including Redcliffe Capital Managing Partner Dheeraj Jain, Google executive Tidhar Carmeli and angel investor Thomas Korte. The company, which offers short form video network for brands, is also supported by the US tech giant Amazon that has invested about USD 100,000 worth of AWS services credit. The startup graduated from Angelpad, a tech accelerator in Silicon Valley, and its customers include firms like Unilever. "We have received a USD 500,000 investment from Dheeraj Jain (Managing Partner at Redcliffe Capital), Tidhar Carmeli and Thomas Korte (ex Google and Angelpad), with additional USD 100,000 invested by Amazon in form of AWS services," 8TV founder Leon Crutchley said. The i...
Meet Shamoor Family – A Design Hub From Pitampura Delhi
Story

Meet Shamoor Family – A Design Hub From Pitampura Delhi

At the age of 19, when everyone was busy studying or doing internships or fooling around, amidst a usual student’s life goals, we never thought we’ll end up starting a company. It all began 2.5 years back, when I gifted a handmade card and photo album to one of my friend on his birthday. We never knew this gift would change our lives completely. The appreciation of the gifts was beyond expression. My friend could identify the creative potential in me and motivated me to take up orders from friends and relatives. I got a lot of enquiries from my own network. He would guide me on how to take new orders, work on the pricing and deal with customers. I experimented with new designs and tried doing something different than the conventional system of greeting cards. We made a great team with t...
Tata Cliq Tie-up With Genesis Fashion Brand
News

Tata Cliq Tie-up With Genesis Fashion Brand

Tata Groups upcoming e-commerce platform TataCLiQ.com today entered into a strategic partnership with Genesis Luxury Fashion to sell a wide range of international luxury brands exclusively in India. Genesis is the marketing and distribution partner for more than 14 international brands, including Burberry, Hugo BOSS, Jimmy Choo, Giorgio Armani, Emporio Armani, Armani Jeans, Canali, Michael Kors and Paul Smith, in India. This alliance will make TataCLiQ.com the only authorised partner to offer several international luxury brands in India that the Genesis represents, the company said in a statement. Partnering with Genesis will help TataCLiQ.com get some of these brands online in an authentic and authorised manner to the consumer. TataCLiQ.com CEO Ashutosh Pandey said: "Together,...
4 Ways Small Businesses Should Leverage Text Message Marketing Campaign
BLOGS

4 Ways Small Businesses Should Leverage Text Message Marketing Campaign

If your business has ignored text message marketing, it’s time to rethink your strategy. Short message service (SMS) has a massive audience, as more people own mobile phones than ever before. More importantly, text messages have an incredible read rate — 98 percent of all text messages are opened by the user. Considering that email marketing open rates tend to fluctuate between 20 and 30 percent, depending on the industry, this is clearly an incredible opportunity. Here are four important ways you can get started with your own text message marketing campaign:   Provide Coupons and Discounts Directly Offering coupons or special promotional deals is a great way to immediately boost sales, and text messaging provides the perfect channel. As we learned above, your audience will be...
Housing.com to Spend Up to $7 million on Ads This Year
News

Housing.com to Spend Up to $7 million on Ads This Year

Realty portal Housing.com plans to spend up to USD 7 million on advertisements this fiscal as it looks to strengthen its brand equity. Softbank-backed company, which today announced the launch of its first ever TV campaign, will be releasing a slew of ads on electronic, digital and social media platforms targetting consumers in the age range of 25-40. "We have just launched the first ever television ad to strengthen our brand and establish deeper emotional connect with our consumers. We are looking at a marketing spend of USD 5-7 million in 2016-17 for advertisements on TV, digital and social media," Housing.com CMO Nikhil Rungta told PTI. The first ever TV campaign would be launched during this IPL. The media outreach will include channels across GECs, Sports, News, Movies and...