May 14th, 2018The Indian PM Narendra Modi led BJP government has spent Rs 4,343 crore on publicity since it came to power in May 2014, an agency under the Ministry of Information and Broadcasting has said in reply to an RTI query.
The Bureau of Outreach Communication under the ministry said the Indian government spent Rs 4,343.26 crore on...
May 3rd, 2017Bangalore, Karnataka, India- Wipro Limited, a leading global information technology, consulting and business process services company, today unveiled its new brand identity. The new brand identity signifies a higher level of engagement and brand permission that helps clients leverage Wipro’s expertise to address their business...
May 1st, 2017ShopClues is expanding its fashion business by bringing on board more local brands and enhancing product offerings, a move that will steer the e-commerce marketplace towards overall profitability.
ShopClues, which focuses on value and mid-price segments, aims to hit overall profitability by the first half of 2018- 19.
Talking...
January 17th, 2017
Nestled in the serene environment of Gwal Pahari, Gurgaon, the headquarters of the renowned clothing brand Numero Uno is a classic example of reflecting the business operations of a company into its work space and culture.
Oozing an intense look, the office sports an Industrial appearance with raw ceiling and exposed wiring and...
December 3rd, 2016We all have forgotten our wallets at restaurants, offices, shops, or at even at our own houses only to lose them eventually. Now imagine if your smartphone could notify you if you leave your wallets behind, imagine if you could ring your wallet to find it and what if you could take a selfie with your wallet, wouldn’t that be something...
September 12th, 2016
Snapdeal, India’s largest online marketplace, today announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India.
The new brand identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a...
August 8th, 2016San Francisco-based startup 8TV has raised USD 500,000 funding (about Rs 3.34 crore) from investors including Redcliffe Capital Managing Partner Dheeraj Jain, Google executive Tidhar Carmeli and angel investor Thomas Korte.
The company, which offers short form video network for brands, is also supported by the US tech giant Amazon...
May 24th, 2016At the age of 19, when everyone was busy studying or doing internships or fooling around, amidst a usual student’s life goals, we never thought we’ll end up starting a company.
It all began 2.5 years back, when I gifted a handmade card and photo album to one of my friend on his birthday. We never knew this gift would change our...
May 23rd, 2016Tata Groups upcoming e-commerce platform TataCLiQ.com today entered into a strategic partnership with Genesis Luxury Fashion to sell a wide range of international luxury brands exclusively in India.
Genesis is the marketing and distribution partner for more than 14 international brands, including Burberry, Hugo BOSS, Jimmy Choo,...
May 21st, 2016If your business has ignored text message marketing, it’s time to rethink your strategy. Short message service (SMS) has a massive audience, as more people own mobile phones than ever before. More importantly, text messages have an incredible read rate — 98 percent of all text messages are opened by the user. Considering that email...
April 8th, 2016Realty portal Housing.com plans to spend up to USD 7 million on advertisements this fiscal as it looks to strengthen its brand equity.
Softbank-backed company, which today announced the launch of its first ever TV campaign, will be releasing a slew of ads on electronic, digital and social media platforms targetting consumers in the...
