Tag: brand image

Thousands of startups open and shut every year, forced by a fiercely competitive environment. Below are 6 differentiators that will help you stay above the crowd and prove yourself a winner:-   Tell a Captivating Story People love stories and to draw them to yours, you must ensure that they understand where you are coming from. You have to illustrate your pitch in such a manner that people can instantly relate and put themselves in your shoes.  It needs to have logic, emotion and recall value. Using the power of storytelling through various channels like emails and social media, you can enhance a brand’s image, significantly.   Acknowledge What Makes You Different You are probably not the first one to create your product or service and even if you ar...