Tag: Brand Australia

Successful Aussie brands with a local following have the greatest potential on China's e-commerce platforms as businesses leverage the Asian consumer market, a business breakfast heard as the two countries further trade links. Australia on Tuesday signed a strategic collaboration agreement with e-commerce giant Alibaba to expand the variety of fresh products available for purchase while leveraging digital content to build "brand Australia." The partnership is designed to allow more small- and medium- sized businesses to leverage the convergence of e-commerce and social media that have so far enabled Chinese consumers to spend almost 500 billion Australian dollars (381.98 billion U.S. dollars) per annum through online shopping. "Australia is a key market for Alibaba Group and w...