Tag: BOPO

Future Group, one of India's leading retail conglomerates, has launched India's first BOPO, Book online pay offline. It's a limited 2-day scheme and Ezone, the group's electronics chain, will start BOPO from 18th October. The intent is to make BOPO a trademark property which will be a paradigm shift in the way people make their purchases. BOPO, designed to ensure a comfortable shopping process for customers, allows shoppers to reserve electronics online for a token money of Rs. 1,000. If the shopper changes his mind or doesn't like the product that he chose online, he can get back hisRs 1,000 in the form of a gift voucher, which he can use to buy another product at the store. Ezone is taking this step to address the big gap in a need wherein a customer has the ease and convenience of bl...