beverage | Pixr8 News

26Apr By PriyankaNo Comments

FUNDING

Beverage Platform Bira91 raises $30 mn funding

Bira 91 a craft beer brand has raised $30 million in an equity funding round led by its existing investors, Sequoia India and Belgium-based investment firm Sofina. The funding round also saw participation from Mumbai based consumer-focused venture capital fund, Sixth Sense Ventures, Korean private equity fund Neoplux, and certain family offices, the company said in a statement. The company will use the latest funds to further expand its India footprint and consolidate its leadership position in the premium beer market in India. Last year, the company established two new beer plants, one each in Andhra Pradesh and Karnataka. With the launch of Boom, its latest mass-market beer brand, the company achieved a market share close to 3% of the overall beer market, along with a presence i...

PepsiCo To Acquire Rockstar For $3.85 Billion

PURCHASE, N.Y., March 11, 2020-- PepsiCo announced that it has entered into an agreement to acquire Rockstar Energy Beverages ("Rockstar"), the popular energy drink maker, for $3.85 billion. "As we work to be more consumer-centric and capitalize on rising demand in the functional beverage space, this highly strategic acquisition will enable us to leverage PepsiCo's capabilities to both accelerate Rockstar's performance and unlock our ability to expand in the category with existing brands such as Mountain Dew," said PepsiCo Chairman and CEO, Ramon Laguarta. "Over time, we expect to capture our fair share of this fast-growing, highly profitable category and create meaningful new partnerships in the energy space." Rockstar, founded in 2001, produces beverages that are designed for ...

Chai Point Raises $20 Million Series C Funding

Bengaluru based Popular beverage chain Chai Point raises USD 20 million Series C funding round, led by Paragon Partners, which will be allocated towards spurring its growth in India. Founded in 2010, Chai Point is an organized brand in the Rs.1.5 Lakh crore tea market targeting one billion Indians. With the average per capita consumption of the beverage increasing at a steady rate of 20-30 percent, the market is ever expanding. The company, who offers nearly 0.3 million cups of Chai a day across all its channels, stores, delivery, and dispensers is poised to do five-fold more in the next three years. "This funding round is primarily aimed at further strengthening the brand's multi-channel go-to-market. A substantial portion of our investment proceeds will go towards deepening our ...