Bike Tax Service Baxi Plans to Roll Out a Hyperlocal Delivery Model
Gurgaon-based 74 BC Technologies, which owned and operated bike taxi service Baxi, is reportedly in the process to launch a hyper-local delivery model. For this, the company has tied up with two major FMCG brands.
Baxi had raised Rs 10 crore in 2015 from a host of well-known early-stage investors and is in the final stages of launching its hyper-local delivery service, which is expected to go live in January. The company has also partnered with home-grown consumer goods brand Patanjali Industries and dairy major Mother Dairy.
As part of the pivot, Baxi will rebrand as B-fresh, and will deliver goods, across the dairy, fruits and vegetables, drugs and other household items to consumers spread across Gurgaon and certain parts of Delhi.
“The idea was to tie up wit...