Walmart Acquires an Online Lingerie Retailer for an Undisclosed Amount
The retail major Walmart has reportedly acquired an online lingerie retailer known as Bare Necessities. The amount of the acquisition deal has, however, not been disclosed.
This acquisition marks as Walmart’s second apparel-focused acquisition in less than two weeks. The company seems to be seeking deeper inroads into the online fashion space. Last week, the company acquired Eloquii, a fashion startup that sells plus-sized clothing.
Along with this, Walmart had also collaborated with comedian and talk show host Ellen DeGeneres to launch a women's fashion line in August. Talking about last year, it bought ShoeBuy, which specializes in footwear and apparel; Moosejaw, which sells outdoor wear; Bonobos, which sells men's clothing and ModCloth, an online seller of women's apparel.
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