Ayurvedic | Pixr8 News

Kishore Biyani, the founder and chief executive officer (CEO) of Future Group is eyeing to acquire the Gujarat-based Ayurveda company Iraya from Athena Life Sciences. Iraya is an ethical cosmetic brand which deals in herbal beauty and personal care products. This sector has lately seen a great success and Biyani is all set to enter it. With this acquisition, Baba Ramdev’s ayurvedic brand Patanjali should gear up to face a tough competition in the market. Similar to Patanjali, Iraya sells ayurvedic products such as ayurvedic oil, facial massage cream, neem and basil soap, hair gel, nutrifying skin food and face wash, among others. It also deals in herbal products for anti-dandruff and hair re-growth treatment. “We are in talks for acquisitions in the ayurvedic beauty space. Valuations m...

Baba Ramdev led Indian FMCG company Patanjali Ayurved registered an online sales of up to Rs 15 crore every month and expect it to grow further every month. "Our online business is between Rs 10 to 15 crore per month, and expecting to increase it further every month. Our online business is doing good despite the fact that we are not offering any discounted sales to the consumers" said CEO of Patanjali, Acharya Balakrishna. According to Balakrishna, who was speaking at an event, "the company would continue to invest in the food processing and connect with more farmers. This would also create more employment opportunities." For current fiscal, Balakrishna said, "We have done better than the last year (FY 2018) and expected, even more, this fiscal. We have tried to improve our internal s...

Tag: Ayurvedic

Future Group to Acquire Iraya to Compete With Rival Patanjali

Patanjali Ayurved Earning Reach $2 Million via Online Sales