Delhi Based WiFi Analytics Startup i2e1 Raises Series-A Funding
Delhi based Wifi analytics startup i2e1 (Information to Everyone) raised a Series-A funding of $3 million from philanthropic investment firm Omidyar Network on Wednesday.
The round also saw participation from US-based Auxano Ventures, early stage investment firm 3one4 Capital and some of its existing investors. The fresh funds will be used to scale up the existing operations and launch a mobile application.
“Using data collected from user sign-ins at brick and mortar establishments, i2e1 creates an analytics intelligence suite similar to Google Analytics, tailored for offline businesses. This strengthens defensibility for offline retailers in comparison to their online counterparts who collate real-time intelligence on their users,” the statement said.
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