Consumer Electronics Startup Raises Rs 6 Crore Seed Funding
boAt, a lifestyle brand that delivers consumer technology products raised its seed funding of Rs 6 crore from Fireside Ventures, an early-stage consumer brand-focused investment firm.
boAt specializes in providing consumer electronics goods with a touch of fashion. It primarily provides products such as earphones, headphones, speakers, travel charge and premium rugged cables. It aims at providing electronic products that are widely used in the everyday lives of 21st century citizens that can be used as a fashion accessory.
The company relied primarily on capital poured by its founders since inception two years ago. The funds raised from Fireside Ventures will serve the purpose of marketing the brand, developing products and widening its distribution across more tech product categ...