Paytm Plans to Empower Rural Women in Financial Services
In an effort to encourage digital transition in rural areas of India, Paytm Payments Banks announced a programme named “Paytm AshaKiran” which aims at educating women hailing from the countryside about financial service and therefore create new employment opportunities in less developed regions of India.
The first phase of this programme will consist of collaborating with the United Nations Development Program (UNDP) under its Disha project which is also supported by the IKEA Foundation and women-related organizations like SHEROES. The goal is to “mobilize self-help groups and organize workshops” in smaller cities and towns in the states of Maharashtra, Karnataka, Haryana, Andhra Pradesh and Uttar Pradesh.
The initiative will develop rural women skills via a training programmes where...