McDonald’s to Acquire Apprente to Automate its Drive thrus Outlets
CHICAGO, IL, September 16, 2019– McDonald to acquire Apprente, an early stage leader in voice-based, conversational technology.
The deal advancing McDonald’s technology capabilities between employee and their customers. The announcement comes after extensive exploration with several parties, including evaluating Apprente’s solutions in McDonald’s test restaurants.
Apprente was founded in 2017 in Mountain View, California, to create voice-based platforms for complex, multilingual, multi-accent and multi-item conversational ordering. In McDonald’s restaurants, this technology is expected to allow for faster, simpler and more accurate order taking at the Drive Thru with future potential to incorporate into mobile ordering and kiosks.
“Building our technology infrastructure and dig...