How NewsBytes got 1500 downloads in 4 days with their innovative campaign!
Valentines week this year was filled with campaigns of e-commerce companies giving away discounts. In the middle of all the mess we came across an innovative campaign by a news technology company- NewsBytes, with a theme ‘Intelligence is the new sexy’. Pixr8 got in touch with the founders to understand how this worked out!
NewsBytes is a Gurgaon based news technology company, started by Sumedh Chaudhry, Shikha Chaudhry, Romesh Khaddar, and Sripriya Yegneswaran. They call themselves a bunch of geeks who discuss start-ups when relatives talk about marriages, who get excited when they see a 3D printed iPhone case, who have strong opinions about random things they read on Quora and who think they are la-di-da entrepreneurs.
“A lot of entrepreneurs say that you should be able to measure eve...