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InMobi Launches a Suite of Advanced Video Ad Formats

8Sep By AdityaNo Comments

News

InMobi Launches a Suite of Advanced Video Ad Formats

InMobi, a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV-like experience to users. The platform includes a comprehensive suite of ad formats including vertical videos, interactive videos, 360 degree videos, opt-in videos and in-stream videos. Mary Meeker's recent report on Internet trends shows a 55% growth in smartphone usage in India, making it the second largest market globally. In parallel, InMobi saw a 150% growth in video ad plays on mobile in India in the first half of 2016. Clearly, Indian users are adopting mobile as their first and primary device for consuming video content. As advertisers build their arsenal...

Yes Bank Launches Digital Wallet ‘Yes Pay’ Across Android, iOS Platforms

30Aug By AdityaNo Comments

News

Yes Bank Launches Digital Wallet ‘Yes Pay’ Across Android, iOS Platforms

India's fifth largest private sector bank Yes Bank has announced the launch of 'Yes Pay', a digital wallet across Android and iOS mobile platforms. As a new development in the realm of digital payments, Yes Pay is also built as a Facebook app. The fact that the wallet can be accessed through Facebook without any additional registration, Yes Pay has now empowered all social media and Smartphone users to be money-wise. Apart from mobile recharge and bill payment which are the key offerings for most digital wallets in India, Yes Pay also features functionalities that allow both 'users' and 'non users' to send and receive money. "Our wallet does not require that both the transacting parties be registered on the wallet. That brings to fore immense possibilities. Think of a businessman wh...

Taxi Aggregator Uber and Careem Suspend Services in UAE Capital

29Aug By NitishNo Comments

News

Taxi Aggregator Uber and Careem Suspend Services in UAE Capital

Ride-hailing companies Uber and Careem have suspended services in Abu Dhabi, the capital of the United Arab Emirates, since Saturday and do not know when they can resume operations, they said on Sunday. The National, a UAE newspaper, quoted unnamed sources as saying that as many as 50 drivers for Uber and Careem had been arrested. An Abu Dhabi source familiar with the situation told Reuters some drivers had been detained over violations of regulations but did not specify how many drivers or describe the violations. “This is a temporary suspension and we will let you know of any further updates,” an Uber spokesman in Dubai said via email. He did not respond to questions about the arrests or the reason for the suspension of services. Christian Eid, vice-president of marketing and com...

Freecharge, Freshdesk Founders Invest in O2O Platform Crownit

27Aug By AdityaNo Comments

FUNDING

Freecharge, Freshdesk Founders Invest in O2O Platform Crownit

Freecharge founders Kunal Shah and Sandeep Tandon, and Freshdesk founder Gireesh Mathrubootham have invested in Crownit, an Online to Offline (O2O) local merchants discovery platform. The size of the deal is however not disclosed. Ex-Snapdeal chief product officer Anand Chandrasekaran has also invested in the venture, the company said in a statement. "We are building Indias largest offline deals company using app-only cost efficient cash-back approach. We are replicating the success of Meituan (China's largest offline deals company) in India. We will continue to scale using product innovation without the need of large capital," Sameer Grover, founder and CEO, Crownit said. Crownit primarily targets offline merchants segment with direct consumer discounts and deals category in India...

24Aug By AnkitaNo Comments

News

Godaddy Launched App For Real Time Domain Bidding

USA based GoDaddy Inc , which operates the worlds largest domain name aftermarket, today announced the launch of its first mobile app for domain investors in India. The GoDaddy Investor app, launching on iOS and Android, will allow investors to watch and bid on domains at auction and stay on top of their current bids all from their mobile device. After market domain auctions are time-sensitive and highly competitive, and its critical that investors are able to easily participate at any time and from anywhere, not just from their computers. GoDaddy Investor app offers several additional features not previously available. After downloading the app, domain investors are able to monitor a watch list of active expiry domain auctions in real time, as well as view their bidding history. Inves...

Microsoft Buys AI Scheduling Service Genee to Bolster Office 365

24Aug By Press Trust of IndiaNo Comments

ACQUISITION

Microsoft Buys AI Scheduling Service Genee to Bolster Office 365

Software giant Microsoft has bought a smart scheduling app Genee, as part of its effort to embed artificial intelligence (AI) to compete with the likes of Google Now and Apple. The start-up, which was founded in 2014, will shut down its service on September 1. The financial terms of the deal were not disclosed by Genee founders Ben Cheung and Charles Lee, who will join Microsoft. Genee specializes in using machine smarts to handle the time-sucking task of scheduling meetings. It is likely that Microsoft will be using this acquisition to bolster its Office 365 suite. "As we continue to build new Office 365 productivity capabilities and services our customers value, I'm confident the Genee team will help us further our ambition to bring intelligence into every digital experience...

Bengaluru Based Messaging Platform Nudgespot Got Acquired By Boomtrain

10Aug By PriyankaNo Comments

ACQUISITION

Bengaluru Based Messaging Platform Nudgespot Got Acquired By Boomtrain

Boomtrain, a marketing platform that uses artificial intelligence (AI) to drive relevant interactions with users at every touchpoint, today announced it has signed a definitive agreement to acquire partner, India-based Nudgespot. Nudgespot has built a best-in-class messaging platform that will integrate into Boomtrain's technology to deliver a seamless experience for businesses to communicate with customers and visitors on websites and in mobile apps. Boomtrain and Nudgespot initially partnered nine months ago, and have been co-developing a product that combines Nudgespot's platform with Boomtrain's AI technology. Terms of the acquisition were not disclosed. "The acquisition of Nudgespot will accelerate our strategy to enable AI-powered communications between businesses a...

Apple Started Bounty Bug Program For Developers

7Aug By AnkitaNo Comments

News

Apple Started Bounty Bug Program For Developers

Apple Inc said it plans to offer rewards of up to $200,000 (£152,433) to researchers who find critical security bugs in its products, joining dozens of firms that already offer payments for help uncovering flaws in their products. Such rewards are already offered by dozens of firms, including Facebook Inc, Google, Microsoft Corp, Tesla Motors Inc and Yahoo Inc. The program will initially be limited to about two dozen researchers who Apple will invite to help identify hard-to-uncover security bugs in five specific categories. Those researchers have been chosen from the group of experts who have previously helped Apple identify bugs, but have not been compensated for that work, the company said. The most lucrative category, which offers rewards of up to $200,000, is for bugs in Apple's ...

IBM, Apple Unveiled First Global Development Platform in India

5Aug By Press Trust of IndiaNo Comments

News

IBM, Apple Unveiled First Global Development Platform in India

IBM today unveiled a new enterprise mobility platform IBM MobileFirst for iOS Garage in India and plans to open satellite centres in many other countries including Brazil, China and Romania. IBM MobileFirst is a platform for building mobile apps for the enterprise. The Garage is dedicated to enable clients to complete digital mobility projects as quickly as possible and will tap into the worlds largest concentration of Swift developers, IBM design and iOS device expertise and consulting services, Mahmoud Naghshineh, GM, Apple partnership, IBM, told reporters. "It will serve as a global development hub for iOS apps and work with existing design locations in Atlanta, Chicago, Cupertino and Toronto," he said. IBM also plans to open satellite centres in Brazil, Romania and many oth...

Pokemon GO Makers Market Cap Doubles to $42 billion

19Jul By AnkitaNo Comments

News

Pokemon GO Makers Market Cap Doubles to $42 billion

Shares of Japan's Nintendo Co soared another 14 percent on Tuesday, more than doubling the firm's market capitalization to 4.5 trillion yen ($42.5 billion) in just seven sessions since the mobile game Pokemon GO was launched in the United States. The phenomenal success of Pokemon GO - now available in 35 countries, the majority in Europe, and most recently in Canada - has triggered massive buying in Nintendo shares, surprising even some seasoned market players. "I've never seen the trend of such a big company's shares changing so quickly in such a short period of time," said Takashi Oba, senior strategist at Okasan Securities. Nintendo shares ended Tuesday up 14.4 percent at 31,770 yen, bringing its gains to more than 100 percent since the launch of the game on July 6. Turnover in ...

Year’s Biggest Tech IPO- Line Launch Goes Well

18Jul By PriyankaNo Comments

BUSINESS

Year’s Biggest Tech IPO- Line Launch Goes Well

Japan's Line Corp saw its shares rocket on their Tokyo debut, extending a strong start in New York the day before, and taking the value of the messaging app firm to $8.6 billion in the year's biggest tech IPO. The operator of the world's seventh most-used messaging app listed first in New York in a move widely seen as a sign of determination to challenge global peers and eventually expand beyond strongholds of Japan and Southeast Asia. However, Line's 218 million global monthly active users pale in comparison to the 1 billion of market-leader WhatsApp and 900 million of Messenger, both owned by Facebook Inc. Tencent Holdings Ltd's WeChat, which dominates in China, has 697 million. "We're providing the same kind of services as Facebook and Google, the internet giants of the world," Chi...

Virtual Reality, App-Based Tools to Transform India’s Auto Sector: Umang Kumar, CEO, CarDekho.com

4Jul By AnkitaNo Comments

Entrepreneurs Talk

Virtual Reality, App-Based Tools to Transform India’s Auto Sector: Umang Kumar, CEO, CarDekho.com

India's leading online automobile portal CarDekho.com has partnered with World Auto Forum to present the Thirteenth India Vehicle Marketing and Sales Summit 2016, themed on 'The Balancing Act'. The event held discussions over the future roadmap of the Indian automobile sector. It was attended by several industry stalwarts such as marketing and sales heads from prominent auto OEMs, CEOs and MDs of big dealer groups, heads of marketing agencies and representatives of companies of cloud computing as well as social media experts. The summit showcased gradual inclination of the industry towards a more digitized approach using tech tools for customer relationship management, big data for effective business operations and apps for inventory management to reduce costs. With an enhanced fo...