Zomato Founder Apologies for Zomato’s Porn Campaign
Deepinder Goyal, Founder of Zomato apologised on Zomato Blog because of some folks got offended by the recent porn campaign. Zomato had tried an advertising campagin that involved using websites similar in nature to porn7 to, however, this tactic seemed to backfire with Zomato's audience, causing the founder to offer an apology. In Blog, he posted about how this less expensive marketing tactic works but at the same time felt sorry for "such cheap marketing was not expected from a brand of our standard and also supporting abuse."
Deepinder Also wrote -
For a start, we’re killing the porn site campaign, because we sense we crossed the fine line between marketing irreverence and cultural insensitivity. If we did, and ended up offending or disrespecting anyone in any way at all, we are so...