Thursday, March 28

Tag: anchor

Spotify acquires Podcast platform Gimlet and Anchor
ACQUISITION

Spotify acquires Podcast platform Gimlet and Anchor

US-based Music Streaming platform Spotify acquires two major podcast platform Gimlet and Anchor in an Undisclosed deal. Though Recode reported the Gimlet deal is close to $200 million. With these acquisitions, Spotify is positioned to become both the premier producer of podcasts and the leading platform for podcast creators. Gimlet will bring to Spotify its best-in-class podcast studio with dedicated IP development, production and advertising capabilities. Anchor will bring its platform of tools for podcast creators and its established and rapidly growing creator base. “These acquisitions will meaningfully accelerate our path to becoming the world’s leading audio platform, give users around the world access to the best podcast content, and improve the quality of our listeni...