Netflix to roll out $3 to $7 per month plan for mobile users in India
Video streaming company Netflix will roll out a cheaper mobile-only plan in India as it looks to woo viewers amid growing competition from other players.
The premium content platform also believes that growth in the Indian market is a marathon; and that it is witnessing steady progress here.
After several months of testing, the company has decided to roll out a lower-priced mobile-screen plan in India to complement existing plans, Netflix said in a statement."We believe this plan, which will launch in Q3, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV average revenue per user (ARPU) is low (below USD 5)," it added.
Netflix had been testing a $3.5 monthly subscription for mobile devices...