ALT Balaji | Pixr8 News

Upping its ante against rival Amazon, Walmart-backed Flipkart said it will roll out video streaming service and make its platform available in vernacular languages as part of its efforts to woo the next 200 million internet users onto its platform. The video streaming service ‘Flipkart Videos’ will be ad-supported and available free for users on Flipkart’s app. The content available will be a mix of short films, full-length movies and episodic series, and the company is in discussions with content makers to expand the library. The move also assumes significance in view of the upcoming festive season that accounts for a significant share of India’s e-commerce sector’s annual sales volumes. “We have a lot of investment going into this. Apart from shopping, we also want users to spen...

The Balaji Telefilms owned video on demand platform, ALT Balaji has major plans to invest up to Rs 500 crore over the next three years. The Reliance-Jio backed company aims to make its content offerings strong and sturdy. The subscription-based video platform began to operate last year in April and now its objective is to highly increase its customer base and double the number of subscribers from 2.8 million currently to over 8 million by 2021, excluding the Jio customers. "We plan to invest Rs 150-170 crore every year, out of which 70% would be invested in strengthening our content offerings. Over the next 3 years, we plan to invest Rs 450-500 crore," said Nachiket Pantvaidya, CEO of ALTBalaji. The CEO also stated that almost 95 percent of the content on ALT Balaji is original and fu...

Tag: ALT Balaji

Walmart owned Flipkart will Launch its own Video Streaming Platform

ALT Balaji Plans to Invest Rs 500 Crore To Enhance Customer Base