Affle | Pixr8 News

San Francisco, 3rd July 2020: Mobile advertising company Affle said it will acquire 8 percent stake in smartphone operating system firm Indus OS. "Affle (India) Ltd through its subsidiaries announced the signing of a definitive agreement to acquire 8 percent ownership in OSLabs Pte Ltd, Singapore, (Indus OS). Indus OS operates India's largest independent indigenous app store, with key investment from Samsung Venture Investment Corporation," Affle said in a statement. According to a regulatory filing, Affle will pay USD 2.86 million or about Rs 21 crore to Indus OS for the stake. "We derive significant synergies with the Indus App Bazaar which, through its multi-lingual capabilities, deeply enhances our vernacular scale and the verticalisation strategy. "It strengthens Affle's p...

Ad-tech company Affle has acquired Spanish firm Mediasmart in a $5.5 million (Rs 40.87 crore) deal. Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform. Its proximity marketing solutions allow it to deliver location targeted campaigns with real time footfall tracking and offline attribution. Its total revenue for the financial year ended December 31, 2019, was EUR 5.95 million. "A total consideration of EUR 5.12 million including contingent consideration to be paid for the acquisition of 100 per cent shares and economic rights of employees (subject to certain performance conditions over 4 years period and also subject to certain closing adjustments)," Affle said in a regulatory filing. It added that this also includes the pay...

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Affle to acquire 8 pc stake in Indus OS for $2.86 million

Ad-tech company Affle acquire Mediasmart