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Facebook Inc's Instagram said on Thursday its advertising base more than doubled to exceed 500,000 in the last six months. Instagram, the popular picture-sharing app that uses Facebook's ad technology to target highly specific audiences, has gained traction as the preferred platform used by ad agencies for social media campaigns. The app, which has more than 500 million users, also said more than 1.5 million businesses had switched to its Business Tools program in the two months since its launch earlier this year. The program allows businesses to promote posts and create custom profiles on Instagram that allows potential users to contact them by phone, e-mail or text messages. The company, which was bought by Facebook for $1 billion in 2012, is expected to generate $1.5 billion...

Company: Bidsopt About: Bidsopt is a Mobile Demand Side Platform (DSP) connecting mobile advertisers and users in real time. Started: October, 2014 Co-founders: Jomith George, Kevin Eugene, Manimaran Babu, Venkatesh Rajagopal Article is For: Company, Startups and Mobile advertisers Recently, we came across a news about two Indian brothers sold their ad tech business in $900 million. So like these two brothers we met 4 co-founders operating next big thing in ad-tech business. We are a global ad tech company with most of our clients from different parts of the world. Currently we run campaigns from more than 100+ Advertisers and constantly innovating our platform to meet advertiser demand , said Jomith George one of the co- founders of Bidsopt. Headquartered in Sin...

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This Bootstrapped Ad Tech Platform is Next To Go Big