Instagram Advertisers Goes Double in Six Months
Facebook Inc's Instagram said on Thursday its advertising base more than doubled to exceed 500,000 in the last six months.
Instagram, the popular picture-sharing app that uses Facebook's ad technology to target highly specific audiences, has gained traction as the preferred platform used by ad agencies for social media campaigns.
The app, which has more than 500 million users, also said more than 1.5 million businesses had switched to its Business Tools program in the two months since its launch earlier this year.
The program allows businesses to promote posts and create custom profiles on Instagram that allows potential users to contact them by phone, e-mail or text messages.
The company, which was bought by Facebook for $1 billion in 2012, is expected to generate $1.5 billion...