Tuesday, April 23

Tag: advertiser

After TV & Newspaper, Now Advertise on Chai Ka Cup
Story

After TV & Newspaper, Now Advertise on Chai Ka Cup

While the best minds of this generation are thinking about how to make people click on ads, GingerCup is brewing ideas on a paper cup. The way people consume media has changed. Paper Cup Advertising is slowly but swiftly gaining momentum on the offline marketing forefront. Coffee cup advertising or paper cup advertising is a kind of handheld branding in offices, colleges, IT parks, cafes and roadside tea stalls. Advertising on a paper cup ensures people see, touch and hold your advertising message throughout the day in their respective environments. The ‘brand in hand’ experience of paper cup ads makes branding and marketing communication to be delivered to people in their hands while they are working, watching an event, walking, eating or taking a flight. It brings advertisers and ...
India’s Leading Advertiser Firm Inmobi Announced Partnership With US Based Analytical Startup Moat
BUSINESS

India’s Leading Advertiser Firm Inmobi Announced Partnership With US Based Analytical Startup Moat

InMobi, the world's largest independent mobile advertising and discovery platform, today announced a partnership with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network. The partnership will enable advertisers to measure, among other metrics, "human and viewable" and "human, viewable, and audible" (sound, sight and motion) viewability and attention metrics across all mobile ad formats including mobile video and native advertising, as well as transact on these metrics using Moat Currency. According to Strategy Analytics, worldwide revenue from mobile video will reach $25 billion by 2021. As advertisers shift their digital ad dollars to video, ad viewability is an increasing priority for advertisers. This partnership w...