January 6th, 2018While the best minds of this generation are thinking about how to make people click on ads, GingerCup is brewing ideas on a paper cup. The way people consume media has changed. Paper Cup Advertising is slowly but swiftly gaining momentum on the offline marketing forefront.
Coffee cup advertising or paper cup advertising is a kind of...
June 1st, 2017SAN FRANCISCO: Google is testing a way to tie online ads to brick-and-mortar store purchases, a move whetting marketing appetites while fueling privacy worries.
A product called “Google Attribution” was unveiled at a marketing conference this month in San Francisco by the Internet giant. Google has long been able to determine when...
April 14th, 2017Paytm Express and Savlon Swachh Bharat Express will soon chug along the tracks as the Indians Railways roll out brand trains.
Brands will find prominence on trains as the railways have offered the inside and the outside of compartments for showcasing products.
Coaches of premier trains will be used for vinyl advertising of various...
March 26th, 2017The digital content industry is confident of finding its place in the market soon, with the advertisers rising interest in it and the Broadcast Audience Research Council planning a measuring tool for the segment.
The largely advertising driven and free subscription based over-the-top (OTT) platform is in a nascent stage in the...
March 14th, 2017Digital mediums are likely to surpass traditional ones by 2021-22, when smart phone and broadband penetration increases in the country, according to EY India.
"When does digital overtake physical? When smart phone penetration becomes 50 per cent of the population, which in our case will happen in 2019-2020.
Second factor is when...
March 11th, 2017Reliance Jio and Paytm have apologised for their "inadvertent mistake" in using Prime Minister Narendra Modi's photograph in their advertisements without permission, the government today informed Parliament.
The Ministry of Consumer Affairs had sent notices to both the companies under the Emblems and Names (Prevention of Improper...
February 2nd, 2017Facebook Inc's quarterly revenue surged 50.8 percent as the world's largest social network continues to benefit from its aggressive push into mobiles and video. Mobile ad revenue accounted for 84 percent of company's total advertising revenue of USD 8.63 billion in the fourth quarter ended Dec. 31, compared with 80 percent a year...
January 31st, 2017Digital advertising in the country is expected to cross the Rs 255 billion mark in 2020, growing at a CAGR of 33.5 per cent, a CII-KPMG report said.
According to industry estimates, digital advertising in the country is projected to be at Rs 7,044 crore by end of 2016. "India is one of the fastest growing advertising markets globally...
December 15th, 2016Emerald Media, the Pan-Asia company backed by leading global investment firm KKR for investing in the media and entertainment sector, today announced that it has acquired a significant minority stake in Amagi Media Labs (‘Amagi’), the leader in targeted TV advertising and cloud-based TV broadcast infrastructure.
Premji Invest, the...
December 5th, 2016The amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday. The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people...
November 4th, 2016The Trump Campaign has announced buying a $25 million advertisement slots in key battleground states as part of its effort to swing the pendulum in its favour amidst reports that the race to the White House has tightened.
Donald Trump, the Republican presidential nominee, himself sent an email to his supporters yesterday announcing...
October 29th, 2016InMobi, the world's largest independent mobile advertising and discovery platform, today announced a partnership with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network. The partnership will enable advertisers to measure, among other metrics, "human and viewable" and...
