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24Apr By AdityaNo Comments

News

Facebook Testing ads on Instagram Reels

California, 04/24/2021: Zuckerberg led Facebook to start testing ads on Instagram Reels, a short video platform worldwide as it looks to help brands better engage with relevant audiences. In July last year, Instagram had unveiled its new format ''Reels'' that allows users to create and share short videos. Reels and other short video platforms have seen strong growth userbase and time spent after some countries having security issues with popular short video making platform TikTok. In a blogpost on Thursday, Facebook said people are discovering and watching video in diverse formats across its family of apps, each offering distinct viewer and ad experiences. "Today, we're announcing new topic targeting options within Facebook In-Stream video, testing of Instagram Reels Ads and ot...

After TV & Newspaper, Now Advertise on Chai Ka Cup

6Jan By NitishNo Comments

Story

After TV & Newspaper, Now Advertise on Chai Ka Cup

While the best minds of this generation are thinking about how to make people click on ads, GingerCup is brewing ideas on a paper cup. The way people consume media has changed. Paper Cup Advertising is slowly but swiftly gaining momentum on the offline marketing forefront. Coffee cup advertising or paper cup advertising is a kind of handheld branding in offices, colleges, IT parks, cafes and roadside tea stalls. Advertising on a paper cup ensures people see, touch and hold your advertising message throughout the day in their respective environments. The ‘brand in hand’ experience of paper cup ads makes branding and marketing communication to be delivered to people in their hands while they are working, watching an event, walking, eating or taking a flight. It brings advertisers and ...

Google Linking Online and Offline Worlds in New Ad Challenge

1Jun By Ankita SinghNo Comments

News

Google Linking Online and Offline Worlds in New Ad Challenge

SAN FRANCISCO: Google is testing a way to tie online ads to brick-and-mortar store purchases, a move whetting marketing appetites while fueling privacy worries. A product called “Google Attribution” was unveiled at a marketing conference this month in San Francisco by the Internet giant. Google has long been able to determine when users click on an ads and make a purchase, but linking online and offline habits takes its analytics a step further. Google senior vice president Sridhar Ramaswamy, who announced that Attribution is in test mode with a limited number of partners and will be rolled out to more advertisers in coming weeks, touted the tool as being able to answer the long-challenging question of whether marketing campaigns are working. “Google Attribution makes it possible ...

Paytm, Savlon Express Trains on Tracks Soon

14Apr By PriyankaNo Comments

News

Paytm, Savlon Express Trains on Tracks Soon

Paytm Express and Savlon Swachh Bharat Express will soon chug along the tracks as the Indians Railways roll out brand trains. Brands will find prominence on trains as the railways have offered the inside and the outside of compartments for showcasing products. Coaches of premier trains will be used for vinyl advertising of various brands including mobile e-company Paytm and Savlon of ITC, a railway official said. In an attempt to shore up its non-tariff revenue, railways will award advertising contracts of all Rajdhani, Shatabdi and Duronto Express shortly. Railways, which has earned Rs 10,181 cr from non-fare revenue sector in the 2016-17, set an ambitious target of Rs 14,000 cr in the current fiscal. Earnings from advertising on rail over bridge, rail under bridge, station...

Digital Content Industry Confident of Finding Place in Market

26Mar By Press Trust of IndiaNo Comments

News

Digital Content Industry Confident of Finding Place in Market

The digital content industry is confident of finding its place in the market soon, with the advertisers rising interest in it and the Broadcast Audience Research Council planning a measuring tool for the segment. The largely advertising driven and free subscription based over-the-top (OTT) platform is in a nascent stage in the domestic market with a dozen or so players. Being digital, it offers higher addressability and measurability of both the ads as well as the content. "Digital (market) is taking baby steps now to create content for the discerning people who want original content. Give this industry a year or two and you will see a big change," Viacom18 Digital Ventures Chief Operating Officer Gaurav Gandhi said over the weekend here. The YouTube, which is an ad-funded and use...

Digital to Overtake Traditional Mediums By 2021-22: EY

14Mar By AnkitaNo Comments

ANALYSIS

Digital to Overtake Traditional Mediums By 2021-22: EY

Digital mediums are likely to surpass traditional ones by 2021-22, when smart phone and broadband penetration increases in the country, according to EY India. "When does digital overtake physical? When smart phone penetration becomes 50 per cent of the population, which in our case will happen in 2019-2020. Second factor is when broadband is equal to one-third of the smart phone penetration, which in our case will happen only by 2021-22, according to our estimate. The third factor is parity between cost of the two services," EY India media and entertainment advisory leader Ashish Pherwani said. According to market research firm e-Marketer, Indians spend about two-and-a-half hours per day on traditional media including television, radio, newspapers, and magazines, compared to the o...

Reliance Jio, Paytm Apologise For Using PM’s Photo in Print Ads

11Mar By PriyankaNo Comments

News

Reliance Jio, Paytm Apologise For Using PM’s Photo in Print Ads

Reliance Jio and Paytm have apologised for their "inadvertent mistake" in using Prime Minister Narendra Modi's photograph in their advertisements without permission, the government today informed Parliament. The Ministry of Consumer Affairs had sent notices to both the companies under the Emblems and Names (Prevention of Improper Use) Act of 1950, which bars use of Prime Minister's name and picture for commercial use. "Clarifications were sought by the Department of Consumer Affairs from Paytm and Reliance Jio wherein they have apologised for their inadvertent mistake," Minister of State for Consumer Affairs C R Chaudhary said in a written reply to the Rajya Sabha. The two companies used the photograph of the Prime Minister in their respective full page advertisements contraven...

Facebook’s Quarterly Revenue Surges 50.8%, Generate $29.71 Billion in 2017

2Feb By AnkitaNo Comments

News

Facebook’s Quarterly Revenue Surges 50.8%, Generate $29.71 Billion in 2017

Facebook Inc's quarterly revenue surged 50.8 percent as the world's largest social network continues to benefit from its aggressive push into mobiles and video. Mobile ad revenue accounted for 84 percent of company's total advertising revenue of USD 8.63 billion in the fourth quarter ended Dec. 31, compared with 80 percent a year earlier. Analysts on average had expected total ad revenue of USD 8.31 billion, according to research firm FactSet Street Account. The strong results allay some concerns after the company warned in November that ad growth would likely slow "meaningfully" due to limits on "ad load" - the total number of ads Facebook can show to each user. Facebook is expected to generate about USD 29.71 billion in mobile ad revenue in 2017, according to research firm eMarkete...

Digital Advertising to Cross Rs 255 Billion Mark in 2020: Report

31Jan By Press Trust of IndiaNo Comments

ANALYSIS

Digital Advertising to Cross Rs 255 Billion Mark in 2020: Report

Digital advertising in the country is expected to cross the Rs 255 billion mark in 2020, growing at a CAGR of 33.5 per cent, a CII-KPMG report said. According to industry estimates, digital advertising in the country is projected to be at Rs 7,044 crore by end of 2016. "India is one of the fastest growing advertising markets globally with an estimated growth of 15.5 per cent in 2016, driven by a large consumer base and a burgeoning e-commerce industry". "Although the share of digital advertising spend remains low at 12.7 per cent in 2016, it is one of the fastest growing mediums at an expected CAGR of 33.5 per cent (2015- 2020) to cross Rs 255 billion in 2020," said the Digitisation to Drive Marketing Strategies: CII-KPMG report. It noted that of the total digital advertisement sp...

15Dec By PriyankaNo Comments

FUNDING

KKR-Backed Emerald Media, Premji Invest Lead $35 Million Funding Round in Amagi Media Labs

Emerald Media, the Pan-Asia company backed by leading global investment firm KKR for investing in the media and entertainment sector, today announced that it has acquired a significant minority stake in Amagi Media Labs (‘Amagi’), the leader in targeted TV advertising and cloud-based TV broadcast infrastructure. Premji Invest, the investment arm of Azim Premji, (an existing shareholder) is also participating in this combination of primary and secondary US$35 million Series D round. Mayfield India and Nadathur Holdings will continue to remain invested in the Company. Headquartered in Bengaluru with offices in New York City, London, and Hong Kong, Amagi is a next-generation media technology company providing cloud-based managed broadcast services and targeted advertising platforms to c...

Social Media Ads to Touch $50 Billion By 2019: Zenith

5Dec By Press Trust of IndiaNo Comments

ANALYSIS

Social Media Ads to Touch $50 Billion By 2019: Zenith

The amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday. The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people get their news. Advertising agency Zenith Optimedia, owned by France's Publicis, predicts global advertising expenditure on social media will account for 20 percent of all internet advertising in 2019, hitting USD 50 billion and coming in just one percent smaller than newspaper ads. It expects social media to overtake newspapers comfortably by 2020. "Social media and online video are driving continued growth in global ad spend, despite political thr...

Trump Campaign Announces $25 Million Ad Buy in Final Five Days

4Nov By NitishNo Comments

USA

Trump Campaign Announces $25 Million Ad Buy in Final Five Days

The Trump Campaign has announced buying a $25 million advertisement slots in key battleground states as part of its effort to swing the pendulum in its favour amidst reports that the race to the White House has tightened. Donald Trump, the Republican presidential nominee, himself sent an email to his supporters yesterday announcing his decision in this regard. "With a clear path to victory, we just announced an aggressive USD 25 million final ad-buy in the 13 most winnable battleground states. Tightening polls have even forced Hillary to make her first-ever ad-buy in Wisconsin," Trump said. The Trump Campaign said it has strengthened its leads in six battleground states: Florida, Ohio, Iowa, Maine, North Carolina and Nevada. If this trend continues until Election Day, they can...