Saturday, April 27

Tag: Advertise

Bloomberg Smashes Campaign Spending Record
USA

Bloomberg Smashes Campaign Spending Record

AFP, Washington: Presidential hopeful Michael Bloomberg, the multi-billionaire former mayor of New York has shattered the record for campaign advertising, spending a staggering $364.3 million and counting, an ad tracker said Friday. The unprecedented amount recently surpassed the previous record spending by Barack Obama's campaign during his entire 2012 re-election effort, Advertising Analytics reported. "Bloomberg surpassed Obama's 2012 spending record of $338.3M, making him the highest spending candidate of all time," the non-partisan group said in a newsletter. The figures include only those for traditional broadcast advertising on television and radio. Bloomberg, seeking the Democratic Party nomination, is also far ahead in digital advertising, and spent $14.5 million on F...
Digital Advertising Startup AdOnMo Raises $3 Million
News

Digital Advertising Startup AdOnMo Raises $3 Million

Media-tech startup AdOnMo, which claims to be the country's first contextually-targeted digital out-of-home (OOH) advertising firm, has raised USD 3 million (around Rs 21.4 crore) in pre-series round funding from Alibaba and others. The funding was led by Alibaba's holding firm Ant Financial-run BAce Capital and others like Astarc Ventures and Mumbai Angels Network, the Hyderabad-based firm said in a statement on Thursday.  The company will use the fund to expand operations, acquire talent and accelerate product development. AdOnMo brings together online and outdoor advertising. Currently, it is operational in Mumbai, Hyderabad, New Delhi, and Bengaluru. Founded in 2017 by Sandeep Bommireddi and Sravanth Gajula, Adonmo helps advertisers reach their target audience at scale wit...