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Ad-tech company Affle acquire Mediasmart

28Feb By PriyankaNo Comments

ACQUISITION

Ad-tech company Affle acquire Mediasmart

Ad-tech company Affle has acquired Spanish firm Mediasmart in a $5.5 million (Rs 40.87 crore) deal. Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform. Its proximity marketing solutions allow it to deliver location targeted campaigns with real time footfall tracking and offline attribution. Its total revenue for the financial year ended December 31, 2019, was EUR 5.95 million. "A total consideration of EUR 5.12 million including contingent consideration to be paid for the acquisition of 100 per cent shares and economic rights of employees (subject to certain performance conditions over 4 years period and also subject to certain closing adjustments)," Affle said in a regulatory filing. It added that this also includes the pay...

Ad-Tech Company Fork Media Acquires Majority Stakes In Rappio Advertising

Marking its entry in into the space of large-scale audio-based advertising, Fork Media has acquired a majority stake in digital audio advertising startup Rappio Advertising. Rappio offers advertisers and brands a targeted advertising platform to reach mobile consumers through audio advertisements. It replaces the ringtone of a mobile phone by an advertisement jingle and the users earn money on the go for every incoming call. Users can select from a variety of "ad ringtones" provided by Rappio and set it as their ringtone. According to the startup, users are incentivised each time their phone rings playing out an ad tune. "Fork Media and Rappio have a common vision for innovating and driving the advertising experience through alternate inventories in the digital medium," s...

Japanese Adtech Company Adways Acquired POKKT Pocket Money App

India's leading rewarded video advertising platform POKKT announced that their Android app, Pocket Money, has been acquired by listed mobile marketing adtech company Adways Inc. Adways is Japan's and South East Asia’s leading mobile marketing company. Currently installed by over 6 million users in India, Pocket Money is a reward-based ad platform, which helps app developers to acquire and engage customers in a targeted way. It brings together a colossal rewards-for- engagement platform with the best in-line offers and value exchange in return for a multitude of redemption options. Pocket Money banks on its state of the art a serving platform, steadfast attribution tie-ups, big data and analytics infrastructures to not just ensure a high rate of successful transactions, but also thriv...