Tuesday, November 5

Tag: Ads

Digital Advertising to Cross Rs 255 Billion Mark in 2020: Report
31Jan By Press Trust of IndiaNo Comments
ANALYSIS

Digital Advertising to Cross Rs 255 Billion Mark in 2020: Report

Digital advertising in the country is expected to cross the Rs 255 billion mark in 2020, growing at a CAGR of 33.5 per cent, a CII-KPMG report said. According to industry estimates, digital advertising in the country is projected to be at Rs 7,044 crore by end of 2016. "India is one of the fastest growing advertising markets globally with an estimated growth of 15.5 per cent in 2016, driven by a large consumer base and a burgeoning e-commerce industry". "Although the share of digital advertising spend remains low at 12.7 per cent in 2016, it is one of the fastest growing mediums at an expected CAGR of 33.5 per cent (2015- 2020) to cross Rs 255 billion in 2020," said the Digitisation to Drive Marketing Strategies: CII-KPMG report. It noted that of the total digital advertisement sp...
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China Tightens Controls on Baidu Search Engine & Others
25Jun By reutersNo Comments
CHINA

China Tightens Controls on Baidu Search Engine & Others

China's internet regulator said on Saturday that search engines should tighten management of paid-for ads in search results, making clear which results are paid for and limiting their numbers. The Chinese government already exercises widespread controls over the internet and has sought to codify that policy in law. Chinese regulators last month imposed limits on the number of lucrative healthcare adverts carried by Baidu Inc following the death of a student who underwent an experimental cancer treatment which he found using China's biggest internet search engine. Wei Zexi, 21, died in April of a rare form of cancer, and the case sparked widespread public anger. The Cyberspace Administration of China said search engines should investigate the "aptitude" of clients offering paid-for ...
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Facebook Smashed Investors’ Expectations with a 52% Jump in Q4 Results
28Jan By NitishNo Comments
News

Facebook Smashed Investors’ Expectations with a 52% Jump in Q4 Results

Facebook has smashed investors' expectations with a 52 per cent jump in quarterly revenue as it sold more ads targeted at a fast-growing number of mobile users, sending its shares sharply higher after hours. The world's biggest online social network bucked the trend of underwhelming tech results from Apple and eBay, in the face of economic turmoil in China and a strong US dollar depressing the value of overseas sales. Facebook's service is not available in China but it sells ads there. "It's phenomenal at these (currency headwind) levels that they're accelerating to that level of growth," said Rob Sanderson, an analyst at MKM Partners. "I don't think there's going to be too many people crying for them to start monetising other properties anytime soon because the core business is so ...
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Facebook has blocked some of our ads: Hike Messenger
10Jan By Press Trust of IndiaNo Comments
News

Facebook has blocked some of our ads: Hike Messenger

New Delhi, Jan 10: Home-grown Hike Messenger has accused Facebook of blocking an option in its advertisements which lets people visit the chatting application’s website. Run by Kavin Mittal, son of Bharti Enterprises Chairman Sunil Mittal, Hike competes with Facebook-owned WhatsApp. Hike is owned by a joint venture of Bharti and Japan’s Softbank.”Advertisers have, among other options, the option to ‘Send people to your website’. A few weeks back we were suddenly blocked from using this option, while we were able to use other non action-led options,” a Hike spokesperson told. The spokesperson further added that initially, they assumed it was a technical glitch, but when the team wrote to Facebook, the social networking giant said Hike will not be able to run the ads. “There are specific ...
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