Adobe | Pixr8 News

24Nov By PriyankaNo Comments

ACQUISITION

Adobe acquired Rephrase.ai, AI-driven video creation startup

Adobe, the renowned software company, has recently acquired Rephrase.ai, an AI-driven video creation startup based in Bengaluru, making it their first generative AI acquisition in India. According to the Economic Times, Adobe plans to integrate Rephrase's technology stack and generative AI video capabilities into their native video-editing platform, Creative Cloud. This strategic move aims to enhance and expand Adobe's range of services. The acquisition of Rephrase.ai will empower Adobe to seamlessly incorporate AI-driven video content tools across their software suite. This comes at a time when corporations are actively seeking AI-powered solutions to complement their daily work processes. Rephrase.ai, founded in 2019 by Ashray Malhotra, Nisheeth Lahoti, and Shivam Mangla, all gr...

Adobe Acquires Oculus VR Tool Medium from Facebook

9Dec By PriyankaNo Comments

ACQUISITION

Adobe Acquires Oculus VR Tool Medium from Facebook

In one of the biggest development in the VR industry, Social media platform Facebook-owned virtual reality firm Oculus sell-off its 3D sculpting tool 'Medium' to Adobe. The size of the deal has not been disclosed yet. Launched in 2016, Medium enables users to build their own 3D models in a VR, where you can sculpt, paint and simulate action and with Adobe’s support, Medium will be able to better help creators thrive and shape their 3D visions than ever before. The move of selling the Oculus tool surprised everyone but according to sources of Pixr8, maintaining the Medium team was becoming too expensive for Facebook given that Oculus had pumped in a lot of money in its tool. Also, the deal from Adobe was lucrative that Facebook can't refuse. As per the statement, the Oc...

Adobe Brings Government ID Authentication Option for Adobe Sign

12Dec By Gauri SinghNo Comments

Tech

Adobe Brings Government ID Authentication Option for Adobe Sign

Adobe Sign that is Adobe’s e-sign solution has introduced a new signer identification solution called Government ID Authentication that uses a physical ID including a driver’s license or passport, as a form of digital ID authentication. With this, signers can take a picture of the physical ID card through their mobile phone, after which Adobe Sign automatically evaluates the ID card’s security features. These include patterns, fonts, and layout, to authenticate the signer's identity and complete the signature process. The company stated that this would help their customers implement e-signatures in a whole new set of business processes and industries, such as banking and other financial services. It has also announced integrations with two key HRsolutions that ...

13Sep By Gauri SinghNo Comments

ACQUISITION

Adobe Eyeing to Acquire a California-based Marketing Software Company

The international computer software company Adobe that is popularly known for its image-editing software Photoshop, is in talks to buy Marketo, a privately held cloud-based marketing software company. This acquisition would help boost Adobe's cloud-based software offering. Marketo offers business-to-business marketing applications that would assist greatly with Adobe's marketing business. However, it is still unsure whether the deal would take place. It is also not clear how much Adobe would pay for Marketo. Adobe has a market capitalization of $130 billion and has surpassed analysts' profit and revenue estimates for the past eight quarters. On the other hand, Based in California, Marketo was started in 2006 as an email marketing service. Last year, it generated revenue of approxi...

Adobe Acquires Open-Source E-commerce Magento

22May By Sheldan RungasamyNo Comments

ACQUISITION

Adobe Acquires Open-Source E-commerce Magento

Adobe announced yesterday that it has made the acquisition of Magento for the amount of $1.68 billion. The purchase of the company has been done to enable Adobe to set up an e-commerce platform that caters to B2B and B2C and will be an appropriate addition to the company’s Experience Cloud. It will also bolster Adobe’s resources as its competing with Salesforce, which is offering an integrated marketing, sales and service offerings in the cloud and acquired Demandware in 2016 for $2 billion to cater a similar set of functionality. Brent Leary, owner of CRM Essentials is keeping an attentive eye on the relationship between CRM and marketing, stating this acquisition will fill a big gap in Adobe’s Experience Cloud. “Now they have an offering that allows them to close the loop with c...