The beginning of the end of food delivery start-ups in India – Aditya Somani (Vice President at Premji Invest)
There has been a huge boom in the number of delivery only restaurant model start-ups in the last 6 -12 months. Just to be sure, we know the definition being referred to – a food delivery company is the one who takes the customer order on its system and transfers it to a food production unit/ restaurant, followed by a delivery boy picking up the order from the restaurant and delivering it to the customer who made the order. Food delivery start-ups do not/ cannot do food quality control while their core proposition remains convenience for customers. Unfortunately, the core value proposition for the customer is slightly different - the taste and quality of food, something they can’t influence.
The basic issue like most of the other situations is – Can they generate more revenue per ord...