Now Shop From The Official App Of ADIDAS!
German Multinational corporation, Adidas is planning to launch its official app by December in India. Adidas Group India is planning to drive customer engagement through content and loyalty programmes, and boost online sales.
“Our engagement with consumers do not end in incremental sales or how many omni-channel stores are rolled out. Shopping is just a small fraction. For engaging, we are planning an app and a rewards programme for loyal customers to increase their engagement with the brand. Engagement is what we are headed to,” said Abhishek Lal, senior e-commerce director for Adidas Group in India.
The company is said to launch separate apps for Adidas and its subsidiary Reebok India.
Looking at the current market state, much of which is going online it may be a push towards streng...