InMobi Launches a Suite of Advanced Video Ad Formats
InMobi, a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV-like experience to users. The platform includes a comprehensive suite of ad formats including vertical videos, interactive videos, 360 degree videos, opt-in videos and in-stream videos.
Mary Meeker's recent report on Internet trends shows a 55% growth in smartphone usage in India, making it the second largest market globally. In parallel, InMobi saw a 150% growth in video ad plays on mobile in India in the first half of 2016. Clearly, Indian users are adopting mobile as their first and primary device for consuming video content. As advertisers build their arsenal...