Hotstar Offers Cheap Ad Deals For IPL
The Indian Premier League is starting in a week and Hotstar, the video streaming service of Star India has launched a self-service ad tool called Hotstar AdServe. This service has been designed to offer small and medium-sized advertisers with shallow funds to use expensive platforms such as live sports accurately in order to reach their target audience. This will be done by making use of targeting facilities and interactive ad formats. The service is specially crafted to allow regional companies of advertising their product or services across the country at reasonable prices.
Several ad formats are at the disposition of those willing to advertise on the platform such as Billboard (photo/video/carousel), native images for install or content ads and video ad formats like Bumper, mid rolls...