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17Oct By NitishNo Comments

Story

Decoding: Why Pierce Brosnan aka James Bond Endorse Indian Tobacco Brand Pan Bahar?

Why Pierce Brosnan is desperate enough to endorse a Pan Bahar brand? My friend asked after seeing the full page Pan Bahar ad on newspaper. Is he lost the shine in Hollywood or Indian company are capable enough to convince him for this ad? The choice of pan masala ad from Brosnan might be because of his Bond films gaining a lot of traction in India. Rural folk in India love uncomplicated spy thrillers and action films with fight sequences (A market discovered unintentionally by Mithun Chakraborty)- which is never in short supply from the English movies from US and UK. Most of such English films are dubbed to Hindi and other regional languages for the benefit of the rural audience. The rural men are the prime focus of business for this company. Pierce Brosnan is not new to the Indian adver...

Japanese Adtech Company Adways Acquired POKKT Pocket Money App

27Jun By NitishNo Comments

ACQUISITION

Japanese Adtech Company Adways Acquired POKKT Pocket Money App

India's leading rewarded video advertising platform POKKT announced that their Android app, Pocket Money, has been acquired by listed mobile marketing adtech company Adways Inc. Adways is Japan's and South East Asia’s leading mobile marketing company. Currently installed by over 6 million users in India, Pocket Money is a reward-based ad platform, which helps app developers to acquire and engage customers in a targeted way. It brings together a colossal rewards-for- engagement platform with the best in-line offers and value exchange in return for a multitude of redemption options. Pocket Money banks on its state of the art a serving platform, steadfast attribution tie-ups, big data and analytics infrastructures to not just ensure a high rate of successful transactions, but also thriv...

Decoding: Tips on How to Use Facebook For Your Small Business

11Jun By PriyankaNo Comments

ANALYSIS

Decoding: Tips on How to Use Facebook For Your Small Business

Using social media is an affordable option for small businesses that are looking to productively engage with their audience and generate buzz for their products and services. However, staying informed about changes to existing platforms presents a serious challenge to marketing professionals as even the savviest of Facebook users might be unaware of new features that could benefit their efforts. People are spending 50 minutes on Facebook each day according to a recent New York Times article. It’s more critical than ever to make your Facebook Page work for you. Facebook is constantly changing, meaning your strategies must also. Whether you want to build your Facebook following, or simply boost your engagement, here’s a look at the hottest Facebook features and trends. Facebook Live...

Vijay Shekhar Sharma Led Paytm Will Spend Rs 600 Cr on Advertisement in 2016-17

7Jun By NitishNo Comments

News

Vijay Shekhar Sharma Led Paytm Will Spend Rs 600 Cr on Advertisement in 2016-17

Mobile wallet and e-commerce firm Paytm, run by One97 Communication Ltd, will spend Rs.600 crore on ads in 2016-17, the company said on Monday. Last year the company had spent more than Rs.500 crore in 2015-16. According to sources, last three years when companies would invest heavily in brand building and customer acquisition, now the target is expected to be more on the lines of return on investment. Currently, the Paytm has close to 130 million wallets. Companies 40% traffic belongs from the categories such as money transfer, bill payments, and movie ticketing business through the ad campaign. Last year, Paytm had bagged the deal of title sponsorship rights for Indian cricket for four years, which covers 84 matches to be played in India under the aegis of Board of Control for Cric...

Facebook Introduces ‘Canvas’ to Empower Advertisers With More Space

27Feb By AnkitaNo Comments

News

Facebook Introduces ‘Canvas’ to Empower Advertisers With More Space

Social networking giant Facebook has introduced a new innovative product called 'Canvas which allow advertisers to combine video, still images and copy in an ad. "We're committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. We've invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile," the California based company said in a blog post. The social media giant said that the aim is to achieve any objective by giving advertisers a fully customisable space to build multimedia stories. "We made the creative community a priority when we designed and built Canvas. It's a product that represents our commitment to c...

3Oct By RishabhNo Comments

Story

Travel, Sex and Family

In many countries where increasing child birth-rate might be a big problem and leading to overpopulation, Denmark faces a tremendous problem of decreasing birth-rates and the age of woman for which they wait on to conceive. Whatever might be the reason, be it being more self-dependent and finding time to discover self, or be it waiting too long for the right partner, the ultimate result is that the country’s birth rate has fallen to 1.7 children per woman, down from 1.9 which was back in 2010. Ultimately, the set back is faced by the grandmothers who fail to enjoy the luxuries of having a grandchild. With the decreasing number of young hands, there will be less individuals to take care of the elderlies. Not only this, the grandparents, who in their old ages dream of playing and aging wi...