Can Warren Buffett Backed Bid Unlock Yahoo Growth Where Others Failed?
Warren Buffett struck media gold with a 2012 investment in debt-laden Media General Inc. Now the famed investor may try to reprise that success by supporting a bid for Yahoo Inc's Internet assets.
The Berkshire Hathaway Inc chairman is backing a consortium that includes Quicken Loans Inc founder Dan Gilbert, that is seeking to buy Yahoo's online portfolio, Reuters reported on Friday.
The consortium is in the second round of bidding in the auction for Yahoo's assets, people familiar with the matter said. Buffett is helping to finance the offer, one of the people added.
If they succeed, the investment would be a relatively rare foray into digital media for Buffett, whose portfolio is heavily weighted toward U.S. insurers, industrial companies and major consumer brands.
Yahoo,...