How Bootstrapping Strategy Has Worked Like a Magic In My Startup Business
‘When you begin to dream about something that you really like and work hard to achieve it, nothing comes in the way till you are attached with a string of your dream. Let it be there always!’
After working as an employee in ibibo, I decided to join my own venture with the help of my wife, Arti Sharma. Arnit Retail Pvt. Ltd is the parent company of IndiaRush which we started as an e-commerce portal to cater home decor and electronic products. But with passing time, struggle and a lot of arduous effort, we decided to start with apparels, accessory, jewellery and footwear business.
Since my college days, I was into mobile marketing and website development. I joined ibibo.com as a software engineer in the mobile department to develop smart games for their app users. It was then when got ...